Cardiff Blues officially become Cardiff Rugby today as the club go back to Blue and Black and fully embrace an unrivalled 145-year history.
The move was announced in March following months of consultation and market research in addition to consistent customer feedback.
Cardiff Blues was created as the regional brand of Cardiff RFC in 2003, however that evolution has now gone full circle.
With Dai Young now approaching his first full season in charge since returning to the Arms Park and the rebranded United Rugby Championship now including the four top South African teams, Cardiff Rugby chairman, Alun Jones believes there is now exciting opportunity to stride forwards.
Speaking at Cardiff Rugby in the Castle, a corporate event to reintroduce the brand to sponsors, he said: “This is the start of an exciting new era. It’s an evolution of our brand and sometimes you have to go back to move forwards. We recognise that linking the heritage of this club is vitally important and even more so with the URC.
“We have an intercontinental competition, which is going to be a very high standard, and it makes sense for us to leverage that heritage and the Cardiff brand within it.
“You have to be hugely excited about this competition. It’s improved year on year and by adding the South African teams, it’s incredibly exciting and will push the competition to a new level. It’s a tough, meaningful competition and our standards simply have to improve.
“Dai has had a big impact in the six months he has been here, both with ourselves on the board and team and rugby set-up.
“But going into this season it’s Dai’s squad, set-up and game plan and he will drive the standards as he has before and elsewhere. There will be a big step up this season. Our ambition is the compete in latter stages of competitions and win silverware and this can be the start of that.”
You can be part of the latest chapter in Cardiff Rugby’s 145-year history with Season Memberships now available. Cardiff Rugby are back in Blue and Black and we want you at CAP. Click here for more information.