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Cardiff Blues back Ideal Business Show Wales

28th April 2007

The home of Welsh rugby temporarily becomes the home of Welsh business when The Ideal Business Show Wales comes to the Millennium Stadium on June 13th and 14th.

And near neighbours Cardiff Blues are determined to take advantage of this to demonstrate that they are just as much a business as a rugby club.

Cardiff Blues chief executive Robert Norster said, “We are fortunate enough to have an impressive cross-section of sponsors in the business community, such as our principal partner the low-cost airline bmibaby. Such partnerships are crucial in today’s professional rugby environment.

“The Ideal Business Show Wales in the Millennium Stadium provides a great setting to bring the Welsh business community together to meet potential suppliers and partners. It is the perfect place to grow our business. “

The Blues will have a stand in the show with an audiovisual display highlighting the benefits they can offer to potential partners, including advertising, sponsorship or corporate hospitality.

But it’s not just the club that sees rugby and business worlds as natural partners. Many players get involved in the business world while still at the peak of their playing careers.

Club captain Xavier Rush sees his skills as eminently transferable from the rugby field into the business field.

“Leadership is a valuable commodity and experienced leaders are always in demand. I hope to make the most of what I’ve learned on the pitch when I finally hang up my boots.”

And his Cardiff Blues’ teammate, Welsh international Nicky Robinson, is already putting his Welsh language skills to use with Acorn.

“It makes sense to do it now while I’m still playing, rather than wait until the end of my career and then wonder about what I should do next. That’s the way professional rugby players think these days.”

Robert Norster added, “Cardiff Blues have always strived to be at the forefront of business in the area, as Patrons of the Chamber of Commerce the Blues have a growing reputation as the leading sports brand with which to do business.

“With Cardiff Arms Park on the doorstep of the Millennium Stadium we welcome the opportunity to show the facilities we have to anyone interested in top class rugby.”

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