Months of negotiation between the former nine Premiership clubs and the Welsh Rugby Union finally reached fruition during the Summer 2003 when an agreement was reached to establish a regional structure in place at the top of the game in Wales.
Cardiff Rugby Football Club, with its stand alone status, embraced the concept and was the first region to launch as a new regional entity. The official Cardiff Blues launch event took place at the Cardiff Hilton on 6th June 2003.
Chief Executive, Robert Norster said,
"A huge amount of effort has been made to ensure that the past 127 years of club traditions are not lost. We are delighted by the way these aspects have been respected and retained within the new modern brand."
Cardiff Blues, the Legend Starts Here