Cardiff Rugby have extended the range of ales available at the Arms Park after welcoming Molson Coors as the club’s new Official Ale Partner.
The Burton-upon-Trent based brewing giants, who have offices in Cardiff, have been a long-standing box-holder at the club and the new partnership has seen some of their premium products return to the iconic Arms Park.
Worthington’s, Alpacalypse IPA and Hancocks HB are now available across the site, adding to the vast range of beverages available to supporters.
Frank Hancock and Cardiff.
Hancocks HB is of course intrinsically linked to Cardiff and the Arms Park. The brewery was originally based in the city and the Hancock family supplied one of the club’s most famous and influential sons – Frank Hancock. You can read about Frank and the game-changing impact he had on the club and rugby here.
Jack Butler, Cardiff Rugby Commercial Director, said: “We’re proud to officially welcome Molson Coors as the Official Ale Partner of Cardiff Rugby.
“They’ve been long-time supporters of the club, and it’s fantastic to now see their products poured across our bars.
“With Worthington’s, Alpacalypse, and Hancocks HB this partnership brings together two long-standing brands with a shared commitment to Cardiff Rugby and its supporters.”
Worthy Wednesdays
As part of the new partnership, the club has introduced ‘Worthy Wednesdays’, with the first event taking place on Wednesday, November 19.
Worthy Wednesdays offer an unrivalled evening of rugby insight, folklore and analysis hosted by Sean Holley, with Alex Cuthbert, Richard Hibbard the first guests.
To find out more or to book tickets hit the button below!
Martin Anderson, Molson Coors Regional Director, said: “Molson Coors and Worthington’s has long been the beer brand associated with rugby in Wales, with its sponsorship and support of Regional and Grass Roots rugby throughout the country.
“We are delighted to be back at Cardiff Arms Park with our Ales supporting Cardiff Rugby with our Worthington’s, Hancock’s HB and our new Alpacalypse IPA and look forward to a successful season ahead for both the players and supporters alike whilst they enjoy one of our famous beers in the bar. Cheers!”