Cardiff Rugby is delighted to renew its partnership with Ron Skinner & Sons, alongside the addition of Smile Car Finance as a new commercial partner for the 2026/27 season.
The agreement sees Ron Skinner & Sons continue as Cardiff Rugby’s kit partner for a second consecutive season, building on a successful first year together and reinforcing the shared commitment between the organisations.
Joining the Cardiff Rugby family for the first time is Smile Car Finance, a business closely linked with Ron Skinner & Sons. The new partnership will see Smile Car Finance work alongside the club on a range of commercial and fan engagement initiatives throughout the season.
Supporters can look forward to a number of activations across the campaign, including the return of the popular “Hit the Bar to Win a Car” challenge, which is scheduled to take place during Cardiff Rugby’s festive fixture against Dragons in December.
Mike Jones of Ron Skinner & Sons quoted ‘”We’re delighted to extend our partnership with Cardiff Rugby for a second year, particularly during such a significant season as the club celebrates its 150th anniversary. We wish everyone at Cardiff Rugby the very best for the 2026/27 season.”
The renewed and expanded partnership further strengthens the relationship between Cardiff Rugby, Ron Skinner & Sons and Smile Car Finance as all three organisations look ahead to an exciting season on and off the field.
Jack Butler, Cardiff Rugby commercial director, said: “We’re delighted to be continuing our partnership with Ron Skinner & Sons and welcoming Smile Car Finance into the Cardiff Rugby family.
“Ron Skinner & Sons have been fantastic supporters of the club and it’s great to see the relationship grow as we celebrate our 150th anniversary season.
“A big focus for us is continuing to enhance the matchday experience for our supporters, and we’re looking forward to building on the success of activations like ‘Hit the Bar to Win a Car’ .
“A huge thank you to Michael Jones from Ron Skinner & Sons Ltd. and Mark Lewis from Stellar Advertising Agency for helping to facilitate such a collaborative relationship. Their collective efforts have played a key role in strengthening the partnership between us and create exciting opportunities for supporters and partners alike throughout the 2026/27 season.”


