Cardiff Rugby have strengthened their partnership with JAR Security & Events, with the company becoming an official kit sponsor for the next three seasons.
The agreement marks the latest chapter in a growing relationship which began in 2021 and has continued to develop both commercially and operationally.
Having initially joined the club as lounge members, JAR Security & Events soon became naming-rights partners of the Front Row Club. The company has since established itself as an integral part of match-days at the iconic Cardiff Arms Park, providing professional stewarding, security, spectator safety, and crowd management services.
As Cardiff Rugby celebrates its landmark 150th anniversary season, the new three-year agreement will see the JAR Security & Events brand proudly displayed on the club’s playing jersey, marking another significant milestone in the partnership.
Cardiff Rugby Commercial Director, Jack Butler, said:
“We are delighted to take our partnership with JAR Security & Events to another level and are hugely grateful for their continued support and commitment to Cardiff Rugby.
“Our relationship has developed significantly over the last five years, from their initial involvement at the Arms Park through to the important role they now play in helping us deliver safe and well-managed matchdays.
“To see that relationship progress into a three-year sleeve partnership is fantastic and demonstrates the strength of the connection between the two organisations.
“It is particularly fitting to strengthen the partnership during our 150th anniversary season and we look forward to continuing to work closely together over the coming years.”
JAR Security & Events brings more than 20 years of industry experience, delivering professional security, event stewarding, spectator safety, and crowd management solutions across the UK.
As an SIA Approved Contractor, the company supports some of the UK’s most prestigious sporting venues and major events, providing highly trained personnel and tailored operational solutions to ensure the safety and enjoyment of spectators, visitors and event organisers alike.
With a strong presence in South Wales and operations extending across the UK, JAR Security & Events has built a reputation for professionalism, reliability, and a commitment to raising standards within the security and events industry.
The extended partnership reflects the shared values of both organisations, combining a commitment to excellence, community engagement and the delivery of safe, welcoming, and memorable sporting experiences.
JAR Security and Events, managing director Alisha Riches added: “As Cardiff Rugby enters this historic chapter in its 150-year history, JAR Security & Events is proud to continue its support both on the pitch, through its prominent kit sponsorship, and behind the scenes, helping deliver safe and successful matchdays at Cardiff Arms Park.”