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Cardiff Blues launch Heineken Fanzone

4th September 2012

With excitement growing about the team's first game back at the Arms Park, the Blues are proud to launch the new Heineken Fanzone

The new Fanzone will be situated under the South Stand, adjoining the Millennium Stadium with the new area being an ideal place for supporters to congregate before and after matches.

With two indoor bars, The Bleddyn Williams and Jack Matthews bar, and one open bar area serving a great selection of drinks and refreshments, the Fanzone is sure to be a lively venue. To launch the Fanzone, Heineken will be offering a buy one get one free on all pints of Heineken purchased in the Fanzone from 5.30pm to 6.30pm.***.

Local band ACAB will be performing before kick off to add to the atmosphere and with stilt walkers, fire cannons and face painting, there is sure to be carnival atmosphere this Friday. The Blues take on Edinburgh at 7.05pm in their first RaboDirect PRO12 home match of the season. There is restricted capacity in the Fanzone, but with plenty of new bars around the ground, there is room for everyone to enjoy socializing at the Arms Park.

Ben Morris – Business Development Manager Heineken UK

“Heineken UK is proud to be associated with the Cardiff Blues in their return to the Arms Park.”

“The team have worked extremely hard to get the bars in the stadium ready for the Cardiff Blues' first Rabo match and as part of our partnership we have provided a quality consumer experience with the launch of the Heineken FanZone.”

Cardiff Blues Chief Executive Richard Holland said,

“It promises to be a great occasion on Friday night when we will be playing our homecoming match against Edinburgh.”

“The addition of the Heineken Fanzone will, I hope, be greeted with great enthusiasm by our supporters.”

“It’s great to have a company like Heineken on board and the Faznone is a great venue for all our supporters to meet before kick off.”

*** Subject to availability. Heineken encourages supporters to drink responsibly.