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Beton Bauen make 'concrete' commitment to Cardiff Rugby

Corporate | 15th October 2022

Cardiff Rugby are delighted to agree a new long-term partnership with Beton Bauen who have put their name to the South Stand at the iconic Arms Park.

The construction specialist has worked and supported the Blue and Blacks for a number of years and have now made a ‘concrete’ commitment to the club.

As part of the agreement, the Caerphilly-based company have secured naming rights for the ‘Beton Bauen South Stand’ and sponsorship of all Cardiff Rugby training jerseys. 

Steve Davies, Beton Bauen Marketing Manager, said: “As an avid fan of Welsh rugby, I am incredibly proud to announce this new relationship with Cardiff Rugby. 

“We have a long heritage of supporting both local communities and sport clubs in South Wales, so it is great to be able to announce this new partnership and help promote our business, and Cardiff Rugby, on a world stage.”

Established in 2006, Beton Bauen has become a leading construction specialist in structural waterproofing, concrete repair and ground gas protection, operating throughout the United Kingdom and overseas. 

Dan Brennan, Beton Bauen Marketing Manager, said: “Sponsoring a club with such a renowned history as Cardiff gives Beton Bauen the opportunity to advertise itself to a global audience whilst further enhancing our brand awareness within Wales and the rest of the UK.”

Beton Bauen are the latest company within the construction industry to agree stand naming rights at the Arms Park, following on from LCB Scaffholding, and join an illustrious portfolio of clients. 

Cardiff Rugby Chief Operating Officer, Rhys Blumberg was pleased to solidify the partnership and hopes both companies will go from strength to strength in the years ahead.

He said: “We’re thrilled to welcome Beton Bauen on board as a new partner, having worked together for a number of years at the Arms Park.

“The work and service they provide, within in a niche sector is second to none, and they have become a key contractor for us.

“By agreeing this partnership, we can substantially increase Beton Bauen’s brand exposure, which will enhance their business profile within the sports stadia industry, while fostering further business relationships and networking opportunities within our Cardiff Rugby family.

“We are very grateful to everyone at Beton Bauen for their support and look forward to building upon the solid foundations of this relationship.”