Cardiff Blues ace Owen Williams has been narrowly edged out by Bath Rugby's Ollie Devoto as the 2014 LV= Breakthrough Player.
The LV=Breakthrough Player Award is designed to recognise the next generation of young players competing in the LV=Cup; a competition renowned for developing future international stars.
Devoto was nominated for the LV= Breakthrough Player Award following his outstanding performances throughout all four pool stages of this season's LV=Cup. Like 2013 winner Jack Nowell, Devoto recorded the most impressive statistics, provided by Opta, of any back in the competition during the pool stages.
Devoto follows in the footsteps of inaugural winner Jonny May and 2013 title holder Jack Nowell, both of whom featured in England's win against Wales at the weekend.
As part of the prize for winning the award, Devoto will choose a grassroots club of his choice to receive a £1,000 donation from LV=, all part of the tournament sponsors commitment to fostering the development of future rugby stars.
Claire Jeromson, head of sponsorship at LV=, commented: "Congratulations to Ollie on winning the LV= Breakthrough Player Award. Ollie was joined on the shortlist for the award by some outstanding competition and fans voted in their thousands.
"It is incredibly exciting to see so many talented young players get given the chance to breakthrough for their clubs in the LV=Cup.
"Previous award winners Jack Nowell and Jonny May have gone on to represent England and we wish Ollie an equally successful rugby career.”
Be part of the rugby family at the LV= Cup Final, Sandy Park on Sunday (March 16). Tickets are selling fast! Buy yours now at www.exeterchiefs.co.uk or www.northamptonsaints.co.uk