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Route become Principal Partner for 'Unstoppable' Cardiff Blues Women

Corporate | 8th January 2021

Route have pledged their support to women’s rugby after becoming the new Principal Partner of Cardiff Blues Ladies. 

The Cardiff-based media company will be emblazoned across all Cardiff Blues Ladies jerseys for the 2021 season. 

As part of the exciting new deal, Route have also committed to raising the profile of women’s rugby and Cardiff Blues Ladies, with use of their digital screens across the region. 

The campaign launched today, utilises World Rugby’s Unstoppables campaign, which aims to increase engagement and participation in women’s rugby and takes on increased significance given the current challenges of the Covid-19 pandemic. 

Dean Jones, Sales Director of Route said: “We are delighted to sponsor Cardiff Blues Ladies and are passionate supporters of sport at all levels and opportunities for all. 

“We have a long association with Cardiff Blues and are pleased to add another element to our robust relationship. 

“It is a unique opportunity in a growing area where we can have a really positive impact and we’re excited to showcase Cardiff Blues Ladies and the ‘Unstoppable’ campaign on our screens across the region. 

“There are a huge amount of challenges for all of us at the moment and while Cardiff Blues Ladies are not playing, the players continue to prepare as best they can and are proving they are indeed “Unstoppable”. 

Land Rover and Renishaw have continued to sponsor Cardiff Blues Ladies and they are joined by LexisNexis Risk Solutions, who now adorn the sleeves of the jerseys. 

Cardiff Blues Chief Operating Officer, Rhys Blumberg said: “We are enormously grateful to Route, LexisNexis Risk Solutions, Land Rover and Renishaw for their support of our Ladies team. 

“Women’s rugby is a growing sport at all levels and we are committed to doing all we can to help drive the participation, engagement and support. 

“These relationships will undoubtedly have a positive impact on the women’s rugby within the Cardiff Blues region and we are excited for the return of the regional game in Wales.” 

The Cardiff Blues Ladies Unstoppable campaign features international quartet Robyn Wilkins, Meg Webb and Paige Randall, who all combine rugby with roles as front-line workers, and Manon Johnes who is a first year Geography student at Oxford. 

Wilkins added: “It’s been really nice to have an integration between all teams at the region and that feeling that we’re one big club. 

“We’ve got the best of both worlds here at Cardiff Blues. We’re able to be both part of the club while also having a unique and strong identity as Cardiff Blues Ladies. 

“Hopefully, in the next few seasons using this support, we can bring awareness to the women’s game amongst supporters and inspire the next generation of Cardiff Blues Ladies players. We want people to know that we’re here to play! 

“The support from all the sponsors has really been invaluable for us. Having a unique kit and sponsors, while displaying the Cardiff Blues badge, is something we’re all really proud of. 

“We’d like to thank Route, LexisNexis Risk Solutions, Land Rover and Renishaw for the support they’ve shown to the women’s programme. 

“We’re now looking forward to when the regional game can come back because those matches are amongst the highlights of the season for us.”