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Rekom Group become Official Bar Partner

Corporate | 10th January 2023

Cardiff Rugby are pleased to raise a glass to Rekom Group UK who become the club’s Official Bar Partner. 

The owners of the hugely popular Heidi’s Bier Bar, Proud Mary’s and Pryzm have agreed a new partnership to enhance the club’s match-day experience. 

Rekom Group, who are the largest nightlife operator in Northern Europe with more than 200 venues, have had a significant impact in Cardiff and will extend a number of benefits to the Blue and Blacks supporters, sponsors and corporate guests.

Graeme Da Silva, Rekom Regional Sales Director, said:  “We are extremely proud to be associated with Cardiff Rugby. One of our virtues is “Love For People” so being able to support the sports community within Cardiff means a lot to us.

“The hugely popular Heidi’s Bier Bar launched in 2022 and we were delighted to introduce the Proud Mary Pub to Cardiff in the autumn. 

“Proud Mary Cardiff is the first of its kind in the UK, and is a premium sports bar in the city, showing a multitude of sports, including all of the Cardiff Rugby games, and much more. 

“We are very excited to be the official bar partner and can’t wait to welcome guests and players through our doors. Good luck to the team for the rest of this season, Mary and Heidi are behind you all the way!”

With match-day experience a significant area of focus for the club, which extends beyond the 80 minutes on the pitch, and even the Arms Park, the partnership offers all within the Cardiff Rugby family a range of exclusive benefits. 

Rekom Group will also benefit from exposure and networking opportunities throughout the Arms Park. 

Cardiff Rugby Business Development Manager, Barney Evans, said: “As a commercial team we are really pleased to announce this new partnership with Rekom Group. We are constantly striving to enhance our offering and this partnership certainly brings additional value to the match-day experience we offer. 

“Rekom provide multiple venues within Cardiff City Centre, which all offer something different and bespoke making them the perfect business to introduce to our match day community. 

“They have been brilliant to work with and we’re looking forward to the future and expansion of the deal”