Waste Awareness Wales is celebrating its 1st anniversary by joining forces with professional recyclers the Cardiff Blues.
Cardiff Blues & Welsh International Craig Morgan said:
Recycling the ball in rugby is one of the most important elements; the blues do it week in week out. We want to encourage everyone in Wales to recycle waste with the same enthusiasm and commitment
The players will join the WAW team in celebrating with a cake in the shape of a newspaper a fitting tribute to the traditional first anniversary gift of paper the material which amounts to nearly a third of the total waste we discard.
Brian Mayne, Coordinator of the Waste Awareness Wales Programme, said:
"In Wales, we throw away a staggering 4 million tonnes of rubbish a year, so it is especially important that we take action to reduce, reuse and recycle this material. Paper is one of the easiest materials to recycle and can be reused in a number of ways; newspapers, for example, use a large amount every day. We are asking people to help celebrate our birthday by either beginning to recycle or to recycle more."
Waste Awareness Wales was officially launched in March 2003 by Sue Essex AM and is tasked with increasing awareness of the 3R's Reduction, Reuse and Recycling of waste in Wales.