This season, LV= will be showcasing how rugby can bring people together and create a "rugby family".
From the amateur club groundsman to future international rugby stars, the mums and dads standing pitchside on a Saturday morning to the groups of friends cheering on their team, everyone contributes and is part of the rugby family.
As such, fans of all 16 teams competing in the LV=Cup were invited to put themselves forward to represent their club, to help celebrate Sandy Park being named the final venue as well as the upcoming LV=Cup campaign.
The lucky competition winners gathered at the stadium at the launch of the LV= Cup on Tuesday, donning their club colours to take over captaincy duties for a photo session, before putting their rugby skills to the test on the Sandy Park turf alongside players from the LV= Cup teams.
Cardiff Blues were represented by Ellis Jenkins at the launch and he said: "We are all looking forward to the LV=Cup campaign. It’s great for some of the young boys throughout the squad to be given the chance to play at a high standard and show what they are capable of."
Blues kick-off this Friday night (kick-off 7.30pm) against Worcester Warriors. Call the Ticket Office on 02920 302030 to join us for all the action or click HERE to buy online.