For many committed sports fans, their social identity as a supporter is an important part of their self-concept.
In partnership with the regions, Glamorgan University have begun a research study to track longitudinally how identities evolve following the restructuring of traditional club boundaries since regionalisation.
This creates a unique research opportunity to examine how supporters develop and modify their loyalties and identities. To find out more about the study click here or take part follow this link: http://survey.strategic-i.co.uk:200/rugby1/index.jsp?BrowserType=ie5up