Cardiff Rugby have extended their long-standing partnership with Genero Productions.
The Group have been a staunch supporter of the Blue and Blacks for more than a decade providing professional event production services across the business. This includes audio and visual support, staging and technical expertise in numerous areas including corporate hospitality, marquee events, award dinners and match-day experience.
Pete Leckie, Genero Group Managing Director, is delighted to extend the partnership to 2026, and hopes to continue strengthening the relationship into another decade. He said: At Genero we are recognised nationally for event services and are passionate partners to numerous sports in Wales and particularly Welsh Rugby.
“Our services vary from seamless audio and visual support, impactful set and stage design, impressive speaker bookings, and technical support, providing stress-free solutions while retaining creative flair. We have been proud to work with Cardiff for more than a decade professionally but that intrinsic link goes much deeper with many of the team, including myself, lifelong supports. We are passionate about the club and hope to support Cardiff and the Arms Park for many years to come.”
Genero have been invaluable in recent years as the club have enhanced their corporate offering and expanded the range of ancillary Arms Park events. With the Christmas party season in full-swing the Marquee behind the north stand has been bustling not only on match-days but throughout the week, while a series of Six Nations events are also on the horizon.
Cardiff Rugby Chief Operating Officer, Rhys Blumberg, said: “We could not be happier to extend our partnership with Genero for another three years. Not only are they a market leading company within the events and production industry but they are passionate about the club and always go above and beyond.
“They are an invaluable part of our wider Cardiff Rugby family, allowing us to stage top class events each and every year, whether in one of the Arms Park lounges, the hugely popular marquee or at other venues we utilise. The service is always fast, professional and consumer-driven. We look forward to continuing our partnership with Genero and continuing to innovate in this space.”