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Cardiff partner with Route Media

28th November 2023

Cardiff Rugby is delighted to announce that outdoor media specialists, Route Media has become its 'Official Media Partner' for the 2023/24 season.

The collaboration presents an exciting opportunity for the Blue & Blacks to leverage Route Media's network of strategically positioned screens across Cardiff and beyond to enhance the Cardiff brand and increase awareness of its products and services. 

With a population of 362,400, Cardiff boasts the highest population among local authorities in Wales, making it an ideal location for impactful advertising.

Included within the Route portfolio is their 48-sheet digital screen situated just outside the Cardiff Arms Park. The screen is in a prime location for reaching both dedicated rugby fans and the general public and reaches an estimated 189,978 people per month. 

Rhys Blumberg – COO at Cardiff Rugby, said: “We’re proud to announce an exciting partnership between Cardiff Rugby and Route Media. Working closely with Route Media's team during our match days has been a true pleasure, particularly with the use of their innovative event screen.

"We’re pleased we can now extend our relationship to a partnership, utilising their other screens across Cardiff ahead of match days.”

Dean Jones, Sales and Marketing Director, added: “We’re thrilled to announce our partnership with Cardiff Rugby for the upcoming season.

"The placement of our Westgate Street screen positions us perfectly to showcase the excitement of their games throughout the season, as well as our other inventory across Cardiff and borders.”

For more information on Route Media visit