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Brains Renews Sponsorship Deal At Arms Park

15th October 2003

As Welsh club rugby enters a new era, Wales’ largest independent brewer and pub company, SA Brain & Co. Ltd has announced its sponsorship of Cardiff Rugby will continue.

The brewer was at Cardiff Arms Park this week to celebrate its new six-figure sponsorship of both Cardiff Blues and Cardiff RFC teams. As part of the sponsorship package, which will run for the next three years, Brains’ new branding will feature in the club’s promotional literature, match programmes and on post protectors and advertising boards around the ground.

With the Cardiff Blues extending their wings this season to play against the cream of European rugby in the Heineken Cup and in the newly expanded Celtic League and Cup competitions, SA Brain & Co Ltd’s group marketing manager, Stewart Dobson, said he was looking forward to an exciting season.

“We are delighted once again to announce our sponsorship of rugby in Wales. We have always enjoyed a strong relationship with Cardiff Rugby Club and have worked closely with them over the last five years to maximise the marketing opportunities and ensure the highest levels of exposure for our brands.

” We look forward to continuing to build on this relationship as the club embarks upon a new stage in its history.”